MQLFlow

Systems & Data Integration Services

Our data integration services connect the systems that don't connect out of the box, so information reaches the right people faster, nobody re-types it, and no lead or enquiry gets lost because someone forgot to update a system.

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Trusted by growing businesses

Goodman MassonGo PermitsThéa PharmaRE:STACKGuardian ConsultingPursuitPortfolio GroupMustard Media2112 MarketingIDEX ConsultingThe Marble Group

For systems that don't connect out of the box

Our data integration services are for businesses that need their systems working together, including the ones that weren't built to.

When the connection has to be built

Your systems aren't on each other's list of integrations, no app does what you need, and the vendor's answer is "we have an API". We build the connection directly.

When the integration is more complex

It spans several applications or actions, needs a decision made by AI or a person, takes different paths for different records, or has to handle errors safely.

"We have an API" is where the real work starts

Software sales teams answer integration questions with "we have an API", and leave you to work out the rest: reading the technical documentation and getting it to talk to your other systems. That's the part we do.

"We have an API" is where the real work starts
Left to youWhat we do
The documentationTechnical documentation written for developers, and nobody to explain what it means for your setup.We read the documentation and check how the API behaves in a test environment or with read-only access, so the plan rests on what it actually does.
The fieldsFields that mean different things in each system, so a contact in one is a candidate or a lead in the other.We map every field with you, agree what each one means, and decide which system wins when they disagree.
The edge casesDuplicates, missing data and records that match nothing, found after go-live.We design around them before the build, with matching rules, duplicate checks, and an alert to a person when a record can't be matched safely.
Keeping it runningA connection nobody watches, until someone notices the data has stopped arriving.Once your system is live, our monitoring and ticketing system automatically detects, diagnoses, and escalates problems and keeps you updated.

Software we integrate for you

We connect your tech stack to the popular software you already know, and to the niche tools that ready-made connectors don't support.

  • ChatGPT
  • Claude
  • Gemini
  • Copilot
  • Zapier
  • n8n
  • Power Automate
  • Excel
  • Google Calendar
  • SharePoint
  • Google Drive
  • Docusign
  • Slack
  • Microsoft Teams
  • WhatsApp
  • HubSpot
  • Salesforce
  • Pipedrive
  • Bullhorn
  • ClickUp
  • Notion
  • Trello
  • Supabase
  • Airtable
  • monday.com
  • Shopify
  • WordPress
  • Webflow
  • Typeform
  • SurveyMonkey
  • Google Forms
  • Mailchimp
  • Klaviyo
  • ActiveCampaign
  • lemlist
  • Cognism
  • Apollo
  • SourceWhale
  • Fireflies
  • Granola
  • Fathom
  • ElevenLabs
  • 8x8
  • Ringover
  • Zendesk
  • Freshdesk
  • Gorgias

Want to integrate something else? Just ask, the answer is usually yes

Integrations that need a judgement call

Some data arrives as an email, a free-text enquiry, a PDF or an image, and someone has to read it and decide what it means. It's easy to assume only a person can do that. We build the decision into the integration, made by AI, by a person, or by both.

Keeping your data clean

Leads qualified, enriched with missing company or contact details, and sorted by need or persona before they reach your CRM. AI reads each enquiry, decides what kind it is, and files it in the right place, so your CRM holds only the records you want in it.

Reading unstructured data

Emails, enquiries, chats and documents, read and classified, with the details filed in the right place. AI picks out what matters in each message, such as a date, a reference number or an address, and updates the right record.

Reviewing images

Photos, document scans and technical drawings, reviewed and classified. AI reads what each image shows, such as measurements, product details or signs of damage, and returns the details with a confidence score, so a person can check them before they're used.

A person in the loop, whenever you want one

Anything the AI isn't sure about can go to a person to decide. If you want human oversight on every decision, we notify the right person with the details and a button to approve it in one click, so they make the call without the manual data entry.

Benefits

What changes when your systems are connected

The benefits of data integration services, in practice.

Information reaches people faster

Customers get an update the moment their order, booking, or application moves forward, and the systems each department uses stay in sync, so everyone sees new enquiries, orders, and updates as they arrive.

Time back for your team

The hours spent copying, exporting and checking by eye go back into the work that needs a person.

Fewer human errors

Nothing is re-typed, so the typos, missed fields and wrong matches that come with copying data stop.

No more import and export conflicts

Systems update each other record by record, with clear rules on which one wins, instead of spreadsheets overwriting each other.

Nothing lost because someone forgot

Updates happen without anyone having to remember them, so important information, leads and the revenue behind them don't slip through.

One picture you can trust

With your systems in step, reporting draws on data that agrees, not on exports stitched together by hand.

Ideas for what we could integrate in your business

Each of these integrations takes information from where it lands to where your team, or your customer, needs it.

  • Web form
    to
    CRM
  • Inbox
    to
    Data table
  • LLM
    to
    Custom app
  • Support ticket
    to
    Slack or Teams
  • Online store
    to
    ERP
  • Job adverts
    to
    Applicant tracking
  • Sales call
    to
    CRM notes
  • Signed proposal
    to
    Invoice
  • CRM
    to
    Dashboard

Case studies

Integrations we've built, and what they changed

Three businesses whose systems we connected.

More case studies

Pricing

What does it cost?

No mystery pricing, and no long retainers locking you in: you only pay for what you need. Consulting is time-based; builds are fixed scope and everything is quoted before we start.

Consulting

From £400*

time-based

Discovery, process and data reviews, solution design, or a second opinion on a plan you already have.

Buy the time you need — no retainer, no ongoing commitment.

*Consultant rates from £100/hour, four-hour minimum.

Integrations & workflows

£1k–£10k

fixed scope

Connecting the systems you already run, and automating a process end to end.

Quoted up front, before anything starts.

Custom builds

£10k–£100k

phased, fixed scope

Bespoke platforms your operation depends on, built around your process.

Each phase quoted before it begins.

If your system needs ongoing running costs, such as third-party software licences, AI tokens, hosting or maintenance, we’ll give you estimates up front. All figures exclude VAT.

Which of your systems aren't talking?

A 20-minute call. Tell us what's being re-typed, exported or checked by eye, and we'll tell you what it would take to give your team that time back.

Book a call

FAQs

Systems & Data Integration FAQs

If yours isn’t here, ask us on a call and you’ll get a straight answer.

Data integration services connect the applications and databases a business runs on, so information moves between them automatically instead of being re-typed, exported or imported by hand. MQLFlow's data integration services cover the whole job: reading each system's API documentation, mapping the fields, handling the edge cases, and monitoring the connection once it's live.

The benefit of application integration services is that information reaches people faster and stays accurate. Nobody re-keys records, imports and exports stop overwriting each other, and updates no longer depend on someone remembering to make them. That means fewer errors, and fewer enquiries, leads and orders lost between systems.

A data integration expert turns "we have an API" into a connection that works. Software vendors provide the technical documentation, but reading it, mapping fields that mean different things in each system, and handling duplicates, missing data and records that match nothing is where integrations succeed or fail. MQLFlow does that part, and monitors the connection once it's live.

Yes, as long as the software has a way to get data in and out, such as an API, webhooks, email or file exports. MQLFlow builds the connection directly, so software that isn't on your CRM's list of integrations can still keep it up to date.

Where data can't go straight from one system to another, MQLFlow adds a step in between: an AI decision layer that reads unstructured data, such as emails, free-text enquiries, documents or images, and structures it. A person can review anything the system isn't sure about, or approve every decision with one click if you want human oversight throughout. The data still goes where you want, when you want, without anyone re-keying it.

MQLFlow has built integrations with Bullhorn, Loxo, HubSpot, Shopify, Airtable, Microsoft 365, Monday.com, Xero, Calendly and Facebook lead ads, among others. If a system has an API, webhooks, email or file exports, we can work with it, and we'll tell you before we start if something can't be done.

Data integration moves information between systems accurately and keeps the records in step. AI integration adds judgement inside that flow: classifying an enquiry, reading an email, deciding what should happen next. MQLFlow builds both, and uses AI only where the data needs reading or a decision, not where a simple rule will do.

MQLFlow prices integration projects as fixed scope, quoted before the build starts. A straightforward integration can often go straight to build once we have access to your systems and the data mapping; a more complex one starts with solution design, which is where it gets costed. The indicative ranges are in the pricing section on this page.

Yes, if you want us to. Once your system is live, our monitoring and ticketing system automatically detects, diagnoses, and escalates problems and keeps you updated. You can always run it yourself, hand it to your own team or another supplier, or we can look after it for you.

We're based in the UK, close to London, working with clients across the UK and the US. The work is remote by nature.