MQLFlow Saves Boutique Search Firm Hundreds of Hours with AI

Learn how MQLFlow delivered a 12-week transformation that optimised operations and unlocked efficiency for AG Consulting – a small biotech recruitment company. By cutting over 100 hours of admin time each month, automating lead management, and streamlining marketing, they reduced costs and refocused time on growing their business.

Background

AG Consulting is a boutique international biotech executive search firm. The founder, Ivan Gitardi, is the sole full-time employee, juggling business development and recruitment with operations, marketing, and administrative tasks. Seeking to reduce costs and free up time for revenue-generating activities, AG Consulting turned to MQLFlow for help.

The Challenge

As a small business, AG Consulting faced several challenges:

• The founder was stretched thin, focusing on business development and ongoing search projects and falling behind on important administrative tasks.
• Adding new contacts from emails and LinkedIn to the CRM was a frustratingly time-consuming, multi-step process.
• Incomplete and poor-quality data in the CRM impacted marketing and sales efficiency.
• Marketing agencies were managing social media and expensive paid advertising but were failing to deliver results.
• Ivan needed to reduce costs, simplify admin, and create more time to focus on sales and recruitment.

The Solution

MQLFlow worked with AG Consulting to map out processes and identify automation opportunities, and designed a tailored AI automation strategy aimed at increasing revenue, cutting costs, and saving time. MQLFLow provided ROI calculations to demonstrate value and guide decision-making.

“Pete went above and beyond to understand my business and created some really innovative automations with AI that have lowered my costs and given me time back to focus on what I do best – recruitment. The CRM automations not only speed everything up and reduce my admin, they continuously improve the quality of my data so I can have even better conversations with clients and candidates. The AI generated marketing is fantastic too – it just takes care of itself and looks even better than the stuff our marketing agencies were producing. I can’t recommend MQLFlow enough for any business looking to take advantage of AI.”

Ivan Gitardi
Founder, AG Consulting

AG Consulting fully embraced MQLFlow’s software and process recommendations, leading to a comprehensive automation build-out, including:

• CRM integration: Comprehensive systems and data integration including making it easy to add contacts from LinkedIn or email, and syncing messages, meetings, and calls (with call recordings and AI-generated meeting notes).
• Data enrichment: Automatically updating and filling gaps in CRM contact and company profiles using reliable external data sources.
• Lead management: Automated lead qualification and routing workflows for online forms.
• Personalised email automation: AI-written follow-up and re-engagement email campaigns.
• Marketing automation: Including AI-assisted case study creation and thought leadership with automatic website updates and social media posting.
• Reporting: Lead attribution reporting for better decision-making.

The Outcome

Within just 12 weeks, MQLFlow implemented, tested, and rolled out all automation workflows for AG Consulting, who realised the following benefits:

• Over 100 hours saved per month, allowing Ivan to focus on growing the business.
• Notice served to underperforming marketing agencies, eliminating unnecessary costs.
• Enhanced data quality and seamless processes to support recruitment and sales efforts.
• A scalable and efficient operation poised for long-term success.