B2B Marketing Automation Agency
We Streamline Your Marketing Processes
MQLFlow is a leading B2B Marketing Automation Agency that maximises ROI by automating marketing processes end-to-end to 10X your productivity and generate Marketing Qualified Leads (MQLs) at speed and scale.
AI & Automation Solutions to get your MQLs* Flowing
*Marketing Qualified Leads
01
Increase inbounds
Automate content planning and creation, and optimise digital channels to attract and convert more leads.
02
Effortlessly nurture & qualify
Tried and tested workflows to fill your sales team's calendars with bookings from ICPs who are ready to buy.
03
Auto-generate insights
Save time on monthly reports and turn customer interactions into actionable intelligence.
Our Automation Services
The B2B Marketing Automation Agency that helps you work smarter
Achieve more from marketing without exhausting your team or increasing headcount. MQLFlow’s B2B Marketing Automation Services help you plan and implement smart, scalable strategies with AI and automation to produce a greater quality and quantity of leads to grow your business.
Marketing Workflow Planning
We’ll map out end-to-end marketing processes that help you utilise AI and automation effectively.
Tech Stack Optimisation
We'll help you get the most out of your marketing software and suggest ways to compliment or improve upon it.
Integration and Implementation
With your strategy and martech in place, we'll get your systems talking and your MQLs flowing.
ABOUT MQLFLOW
Expert B2B Lead-Gen & Automation Strategies
MQLFlow’s B2B marketing automation services are provided by Pete Hogg, the former VP of Marketing for AI and automation software company OpenDialog. With over 15 years’ as a B2B marketing leader in SaaS, healthcare, financial services, real estate, and recruitment, Pete has spent over a decade developing strategies and automations to help lean scale-ups and SMEs with modest resources to generate exceptional ROI and scale internationally.
Testimonials
“Pete built a lead generating machine that was directly attributable to a significant amount of the company's growth. Pete is solid on design, SEO, PPC, email campaign management, database integration and system automation. Top guy!”
Daniel Smart | Founder & CEO, Proclinical
“Pete's technical proficiency with automation tools played a pivotal role in facilitating regular, action-based communications at each stage of the customer journey.”
Adam Fowles | VP of Operations, OpenDialog AI
Contact
Start Working Smarter
Get in touch to learn more about how we can help.
FAQs about B2B Marketing Automation Agencies
What does a B2B Marketing Automation Agency do?
B2B marketing automation agencies help organisations within the business to business services sector to automate their marketing activities and processes by advising on, implementing, and managing automation workflows and software.
What does marketing automation mean?
Marketing automation refers to the use of software and technology to automate marketing tasks and processes through workflows. It is important for B2B companies because it allows for more efficient lead nurturing, personalised marketing campaigns, and improved ROI. Automation helps increase the productivity of the marketing team, manage large volumes of leads, and maintain consistent communication with prospects.
What is a Marketing Qualified Lead (MQL)?
A Marketing Qualified Lead (MQL) is a lead or prospect that has been identified as having a higher likelihood of becoming a customer based on their engagement with marketing efforts, fit with the target audience, and qualification criteria.
Why are MQLs important for B2B marketing?
MQLs are important for B2B marketing because they help sales teams prioritise their efforts on leads that are more likely to convert, leading to higher efficiency and better use of resources. By focusing on MQLs, companies can improve their conversion rates and overall marketing ROI.
How do you identify MQLs?
Identifying MQLs typically involves tracking and analysing lead behaviour, such as website visits, content downloads, and email engagement, scoring leads based on their actions and demographic information, and using predefined criteria to determine when a lead is ready to be handed over to the sales team.
How can marketing automation improve lead generation?
Marketing automation enhances lead generation by automating repetitive tasks and implementing systematic lead nurturing and qualification processes. It enables businesses to capture and qualify leads more efficiently through personalised content and targeted campaigns. By automating email sequences, landing page interactions, and lead scoring, marketing automation ensures timely and relevant engagement with prospects. This systematic approach not only increases the quantity of leads but also improves their quality by focusing on those most likely to convert. Additionally, automation allows for continuous optimisation of lead generation strategies based on real-time data and insights, thereby maximising ROI and improving overall marketing effectiveness.
What are the benefits of using AI and automation tools in marketing?
Using AI and automation tools in marketing provides significant productivity gains, facilitates scalability, and enables smaller companies to achieve more with limited resources. These tools streamline repetitive tasks and processes, freeing up valuable time for strategic activities. Automation enhances scalability by allowing businesses to expand their marketing efforts without proportional increases in manpower. By leveraging AI for tasks like predictive analytics and personalised content generation, companies can achieve deeper customer insights and deliver more targeted campaigns. This not only improves efficiency but also enhances the overall customer experience, leading to higher retention rates and increased ROI.
How does marketing automation work?
Marketing automation uses software to automate repetitive marketing tasks and workflows. It begins with collecting data from various sources like websites, emails, and social media. This data helps segment leads based on behaviour and demographics. Automated campaigns and personalised content are then triggered at the right time, nurturing leads through the sales funnel. The system tracks and analyses interactions, continuously optimising strategies based on real-time performance data. This ensures more efficient and effective marketing, leading to higher conversion rates and better ROI.
What are the different types of marketing automation?
Marketing automation includes several types, each enhancing different marketing functions. Email marketing automation sends personalised emails based on user behaviour. Social media automation schedules posts and tracks engagement across platforms. CRM automation streamlines customer data management and sales processes. Lead generation and nurturing automation manage campaigns that attract and convert prospects through personalised content. E-commerce automation handles tasks like abandoned cart emails, personalised product recommendations, and post-purchase follow-ups. Additionally, content automation with generative AI creates tailored content such as blog posts, social media updates, and email copy, enhancing engagement and efficiency.
What is the ROI of marketing automation?
The ROI of marketing automation can be substantial, often resulting in improved lead generation, higher conversion rates, and increased marketing efficiency. Businesses typically see a significant return on investment through more effective targeting, personalised campaigns, and streamlined processes. Marketing automation allows for better allocation of resources, reducing manual efforts and minimising human errors. Additionally, detailed analytics and reporting help measure and optimise marketing efforts, leading to continuous improvement and higher overall returns. The exact ROI varies based on factors such as the industry, implementation quality, and the specific tools used.
How can MQLFlow help my business?
MQLFlow can help your business by streamlining your marketing processes, optimising your technology stack, and implementing advanced AI and automation tools. This leads to increased efficiency, better lead management, and higher conversion rates. Our expertise ensures that you get the most out of your marketing automation investments.
What makes MQLFlow different from other marketing automation agencies?
MQLFlow stands out due to our:
- Deep expertise in B2B marketing automation
- Customised solutions tailored to each client’s needs
- Full implementation and integration services
- Commitment to leveraging the latest AI and automation tools